For the first three years of operations, the TCS group focused on the buy side of pre-construction sales, representing investors and end-users. In 2009, TCS Marketing Systems (MS) brought the sell side of the industry in-house. MS was established to represent developers, providing in-house sales and marketing for pre-construction condominium projects. Before that, pre-construction developer sales had been dominated by a handful of well-established players in a consolidated market. MS immediately infused entrepreneurial energy into an otherwise stagnant industry.
At the outset, Mass and Mehlenbacher searched for a managing partner who had the respect of the entire real-estate development community. Their search led them to Mark Cohen, a veteran executive of Menkes, Tribute, and Concord Adex. Within three years, MS surpassed most of the competition and became the third largest developer sales team in the GTA. MS prides itself on efficiency and honesty. Candid perspectives on projects and markets have rewarded MS with unparalleled client retention. MS proudly boasts a client list replete with developers retained in the first year of operations.
Markets have changed over the years, and MS has been at the forefront of the transformation. Recently, MS worked with some of its most dynamic clients to spark the now nationwide explosion of Student Condominium Communities. With Waterloo, Ontario, as the test market, MS managed the sale of hundreds of millions of dollars of condominium developments designed specifically for student housing. The new sector grew quickly, bringing municipalities into the mix. University-based towns and cities across the country are now working with developers to create multi-phased student housing projects.